Pay-per-click ad form was introduced to help small-scale businesses reach their target audience because Google hardly highlights small brands on top results.
What’s PPC advertising? It is a great way to direct a more targeted audience towards your website using relevant keywords associated with your products or services. In PPC, you will have to pay every time someone clicks on your ad. PPC is a paid advertising strategy for digital marketing, which is effective.
How to start a successful PPC campaign?
Start with research
Finding a target audience is the main goal of your paid ad campaign. Gain insight into your consumer’s taste, desire, and behaviour. Define your buyer’s persona to identify relevant keywords and make a list.
Use keyword planner
The next step is keyword validation. Several online platforms are offering paid or free PPC keyword planner. PromoNavi is a platform for PPC professionals as it helps businesses grow and enhance their ROI. Using a keyword planner, you can choose less competitive long-tail keywords.
You can even select the middle option but never choose highly competitive phrases instead opt for good search volume. Customize data range age-wise, demographically, location, etc. The tool will even suggest LSI keyword variations because highly competitive keywords rank higher in comparison.
PPC keyword framing
After preparing a keyword list with variations, group them on relevancy and create ads for every ad group.
Include a negative keyword in the first phase
Your paid ad is visible to a specific target audience interested in your products or services. Negative terms not relevant to your ad can be used. It excludes the audience category that is not interested in your products or services. It helps to avert irrelevant clicks.
Determine your budget
Determine your paid search marketing budget because you will need to pay for every click. Consider your PPC ad campaign purpose and the intention of the created keyword list. You will need to concentrate on the conversion rates and profit amount for every conversion. It helps to set maximum CPC or cost per conversion rate.
Evaluate your competitors
Competitor analysis and market trend scrutinizing will give you an idea of what your rivals are bidding, which of their keywords are responsive, and what lacks in their PPC ad efforts. Getting an idea of their strengths and vulnerabilities in advance is useful to create your ads, accordingly.
Draft compelling Ad copies
It is time to create convincing ad copies because this can impact your return on investment or ROI. Campaign personalization helps to understand customers’ needs. PPC campaigns are a success if they convey the needs and requirements of your target customers.
Paid ads space is limited, so ensure that you write sufficiently and persuasively. Ad structure needs to include a compelling headline, precise but-to-point description, and display URL.
Create strong CTAs
The two actionable CTA words are ‘Now’ and ‘Get’ that attract frequent and quick clicks and conversions. There are others like best, top, free, save, etc. that indicate short-stock, urgency, personalization, and consciousness. CTAs convey a subtle message to customers that they need to take action.
Add extensions for more conversions
Adding extensions allows for the improvement of PPC ad campaigns. Extensions increase interaction levels with potential customers.